Lesson 6 - Social Media

Lesson 6 - Social Media

What & Why

Social media is crucial for independent stylists and salon owners to build credibility and attract customers. The Lesson guides you through setting up profiles, creating brand-specific posts, and building a schedule.

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Tips & Tricks

Tips and tricks for social media: focus on Instagram, batch content creation, create branded templates, use video content like reals, tag clients for natural exposure.

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Step-by-Step Guides

How to set up a Successful Social Media Program

To be successful on social media, you need to start with a social media strategy, compile your content, generate post ideas, create a posting calendar, create the posts, and schedule them for publishing.

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How to create a Social Media Strategy

Creating a social media strategy is the best place to start. Begin with a mood board for inspiration, create templates for consistency, and generate ideas for posts, stories, and reels.

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How to set up Meta Business Suite

This video provides a step-by-step guide on how to create and set up a Meta Business Manager account, as well as how to get it verified to avoid potential restrictions or bans.

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How to create social media posts with Canva

Learn how to create eye-catching image and video social media posts using Canva. Access templates, customize them with text and graphics, add animations, and export your posts for use on various social media platforms.

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How to schedule social media posts with Meta Business Suite

This video tutorial demonstrates how to schedule posts using different formats, customize posts for each platform, add tags, hashtags, and locations, and schedule posts for future publishing or saving as drafts.

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Resources

Social media strategy guide example

Creating & Scheduling posts with Meta Business Suite

Social Media Post Ideas

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