00:29 📅 Instagram, Facebook, and TikTok are the primary social media platforms today.
01:08 📸 Instagram is the best platform for independent stylists and salon owners due to its visual nature.
02:04 🧐 TikTok is growing in popularity but not the best for driving leads to your business.
02:49 👥 Facebook is primarily used for community engagement, not discovery or showcasing work.
03:45 📈 Instagram is great for attracting a following that can convert into customers and showcasing authenticity.
05:10 ⏰ The next few videos will provide step-by-step guidance on setting up profiles, creating brand-specific posts, and building a schedule.