SEO is about ranking high on Google, but it can be overwhelming. This Lesson will explain what SEO is, why it's important, and provide step-by-step guidance. Results take time and depend on competition, but investing in SEO is extremely worthwhile.

Steps for SEO:

1. Run an SEO audit using a free tool
2. Conduct keyword research using Google Search Console
3. Develop a keyword strategy based on search data
4. Create content incorporating keywords

Use a free SEO audit tool to understand your website's usability, performance, and on-page SEO and get specific feedback and tips for improvement.

Learn how to do keyword research for a new website in this tutorial.

The video explains how to improve SEO on a Glammatic website by optimizing content and adding image alt tags.