00:00 📊 Analytics is about understanding your online performance
00:30 📈 Don't be intimidated by the numbers, we'll guide you through
01:15 ⚙️ Set up Google Analytics for insights
02:00 📉 Core metrics help you understand seasonality and campaign effectiveness
03:30 🌍 Determine where your customers are coming from
04:15 💡 Numbers provide insights that may be difficult to ascertain in person
05:00 ✅ Excited to help you set up for success