00:00 š§ Email marketing can be intimidating, but it's essential for businesses to stay top of mind with customers.
01:25 š Building a database of customer contacts is crucial for effective email marketing campaigns.
02:45 š MailChimp is a recommended tool for sending email campaigns, offering a free plan and easy setup.
04:10 šÆ Email marketing allows you to compete for attention in a crowded online space and keep customers engaged.
05:35 š Different messaging strategies are needed for regular customers and potential clients to maximize effectiveness.
07:10 š Creating a customer database helps in organizing and understanding your business's growth and customer base.
08:40 š Email marketing enables you to send promotions, updates, and news to engage with your customer base effectively.