Timestamped Highlights

00:21 💡Crafting messaging involves figuring out what you want to say, who you're saying it to, and the action you want them to take.

01:13 💡Knowing your audience, including your top clients, helps you create messaging that resonates with them.

02:33 💡Following your clients on social media and researching your competitors' messaging can provide inspiration and insights.

04:12 💡Recording conversations in your salon can help capture the tone and interactions that work well for your messaging.

05:14 💡Using tools like chat GPT or Claude for brainstorming and incorporating keyword research can enhance your messaging.

06:23 💡Testing and iterating your messaging through surveys and feedback from your customers is crucial for refining your brand.

08:04 💡Crafting a compelling brand identity with consistent messaging online and in-person is key to driving more business.