00:16 🎬 Color can directly impact sales and revenue in salon branding.
01:10 🎨 Color evokes emotions and associations, influencing perceptions of your brand.
02:08 💡 Psychology plays a significant role in color selection for your business.
04:08 🌈 The color wheel and different color schemes (monochromatic, analogous, complementary) can help in creating a cohesive brand.
06:32 📐 The 60-30-10 rule suggests using three colors in your brand, with varying proportions, to maintain cohesiveness.
08:01 🧪 Testing and gathering feedback from clients is crucial in refining your color scheme.
09:30 📝 Using a brand guideline form can assist in determining the right color scheme. Standing out from competitors is important, and font pairings are also crucial.