00:18 ⏱️ Font legibility and expression are crucial for driving business.
01:02 ⏱️ Different font types (serif, sans serif, script, display) have different functions and forms.
02:52 ⏱️ Avoid difficult-to-read fonts and consider alternative ways to convey desired sentiment.
04:01 ⏱️ Use two core font types - loud and clear header font and legible body font.
05:07 ⏱️ Google Fonts is a helpful tool for finding font pairings.
06:03 ⏱️ Consider professional support for personalized brand guidelines.